Fence marketing benchmarks: average cost per lead by channel
Understanding fence marketing benchmarks and average cost per lead by channel is one of the most valuable things a fence contractor can do before spending a single dollar on advertising. Based on aggregated data from fence companies across the United States, the average cost per lead (CPL) in the fencing industry ranges from $18 to […]
We analyzed 63 fence company websites: what the top-ranking ones do differently
When we set out to analyze 63 fence company websites across the United States, we expected to find a few obvious differences between the ones ranking on page one and the ones buried on page three. What we actually found was far more revealing. The gap between top-ranking fence company websites and their struggling competitors […]