Facebook vs Google Ads for fence companies: we ran both
If you’ve ever wondered whether Facebook or Google Ads delivers better results for fence companies, you’re not alone, it’s one of the most common questions we hear from fence contractors trying to scale their lead generation. The short answer: both platforms work, but they work differently, and the best choice depends on your goals, budget, […]
We tested 3 fence landing page layouts across 11 clients: the winner
We tested 3 fence landing page layouts across 11 clients over a 90-day period, tracking form submissions, phone calls, and quote requests to find out which design approach actually converts fence website traffic into real leads. The short answer: a conversion-focused, single-column layout with a dominant above-the-fold CTA, trust signals, and a short estimate form […]
Fence demand seasonality report: when leads actually peak
If you’ve ever wondered why your phone rings off the hook in April but goes dead in January, you’re not imagining things. Fence demand follows a predictable seasonal pattern across the United States, and understanding exactly when leads peak, and when they crater, is one of the most valuable pieces of intelligence a fence contractor […]
Fence marketing spend study: what fence companies actually budget
Understanding what fence companies actually spend on marketing is one of the most searched, and least answered, questions in the fencing industry. Most contractors set budgets based on gut instinct, a competitor’s offhand comment, or generic small business advice that has nothing to do with fencing. To cut through the noise, we compiled data and […]
Fence review study: how star rating affects call volume
This fence review study examines how star rating affects call volume for fencing contractors across the United States, and the findings are impossible to ignore. After analyzing review data and call tracking metrics from dozens of fence company Google Business Profiles, a clear pattern emerged: star rating is one of the single most powerful drivers […]
We reviewed 34 fence company Facebook ad campaigns: what creative converts
After analyzing 34 fence company Facebook ad campaigns across multiple U.S. markets, spanning residential wood, vinyl, chain-link, aluminum, and ornamental iron installations, we documented what creative actually drives clicks, leads, and booked estimates. The short answer: before-and-after transformation photos, hyper-local headline copy, and trust-stacked video testimonials consistently outperform generic stock imagery and promotional discount ads. […]
Fence keyword study: the highest-intent searches homeowners actually use
Understanding which search terms homeowners actually use when they’re ready to hire a fence contractor is one of the most valuable advantages a fencing business can have. This fence keyword study analyzes the highest-intent searches homeowners actually use, the queries that signal someone is not just browsing, but actively looking to get a quote, schedule […]
We tracked 47 fence company GBP listings: what actually moves Maps rankings
After tracking 47 fence company Google Business Profile listings over a 6-month period, we now have concrete, data-backed answers to one of the most common questions fence contractors ask us: what actually moves Google Maps rankings? The short answer is that no single factor dominates, but a specific cluster of signals, when combined consistently, separates […]
We audited 19 fence company Google Ads accounts: real CPC, CTR and conversion rates
When we audited 19 fence company Google Ads accounts across the United States, we expected to find some inefficiencies. What we actually found was alarming. Across these accounts, representing small regional fence contractors to mid-sized multi-crew operations, the average cost-per-click (CPC) ranged from $4.82 to $18.74, click-through rates (CTR) varied wildly between 1.2% and 9.6%, […]