Total map dominance in rural Missouri, plus 147 leads in 45 days
hulverfencing.com, the Hulver Fencing website behind the numbers below.
Fencing and agricultural fencing | Concordia and central Missouri | Local SEO, Google Business Profile, Local Services Ads
Rankings and campaign performance over the reporting period.
| 100% of the service area athigh visibility | 1.24 average Maps rankfor “wood fence company” | 147 leads in a45-day window | $16 blended costper lead |
The client
Hulver Fencing is a fence contractor in Concordia, Missouri, building durable fencing since 1996. The team installs agricultural and horse fencing, privacy, vinyl, ornamental and chain link for homeowners, ranches and businesses across Missouri and surrounding states, with an owner on site for every project.
A long established contractor with a strong reputation, working a rural service area where being the obvious local choice on Google is worth a great deal. This case study covers two sides of that: complete dominance of the local map, and a Local Services Ads campaign delivering a steady stream of leads.
Result: number one across the entire service area
This is as strong as local map visibility gets. We track eight commercial fence keywords across a grid of coordinates spanning the Concordia service area. For the lead keyword, Hulver Fencing sits at an average rank of 1.24, and across the whole grid the business is at high visibility on 100 percent of the map. No medium, no low, nowhere it fails to appear.
Geo grid rank tracking, Hulver Fencing. Every pin is a real search from a real location.
| See it for yourself. This dashboard is live. Every figure on this page comes off one screen, and that screen is public. Open the live rank tracking dashboard |
The heat map above is almost entirely green stars, which are number one rankings. Across the grid for “wood fence company”, Hulver holds an average rank of 1.24, meaning that at nearly every coordinate the business is ranked first, and everywhere else it is ranked second. High visibility covers 100 percent of the service area. A homeowner anywhere in this rural market who searches for a fence company finds Hulver Fencing at the very top.
| AVERAGE GOOGLE MAPS RANK, BY KEYWORD | RANK |
|---|---|
| wood fence company | 1.24 |
| chain link fence | 1.31 |
| vinyl fence installation | 1.57 |
| commercial fence company | 1.76 |
| fence contractor | 1.77 |
| All eight tracked keywords | 1.69 |
Lower is better, and a perfect score would be 1.00. Every keyword shown averages inside the top two across the entire grid, and the eight keyword campaign average sits at 1.69. This is close to the ceiling of what local rank tracking can show.
Result: 147 leads in 45 days from Local Services Ads
Alongside the organic map dominance, a Google Local Services Ads campaign turned that top-of-search presence into a steady, high volume flow of leads. Local Services Ads run on a pay per lead model, sitting at the very top of Google and charging only when a real lead comes through, so the spend converts into contacts rather than clicks.
Over a 45 day window the campaign produced 147 charged leads, an average of more than three new leads every day, at a blended cost of roughly 16 dollars each.
| LEAD METRIC | RESULT |
|---|---|
| Charged leads | 147 |
| Leads per day | more than 3 |
| Total lead spend | $2,404.62 |
| Blended cost per lead | about $16 |
| Single busiest day | 16 leads |
Google Local Services Ads account, 45-day reporting period.
| Why steady daily lead flow matters More than three leads a day, every day, is the kind of dependable volume a contractor can actually build a schedule around. The lead chart shows a consistent drumbeat across the whole period rather than one or two lucky spikes, including a single day that brought in sixteen leads. For a fence company, that is a reliable pipeline, not a one off. |
Result: a phone-heavy mix, and near-total ad visibility
The 147 leads came in across both Local Services Ads channels, weighted toward phone calls, which are the highest intent contact a contractor can get.
| LEAD TYPE | LEADS | COST PER LEAD |
|---|---|---|
| Phone calls | 97 | about $20 |
| Message leads | 50 | about $10 |
| Total | 147 | about $16 blended |
Underneath the leads, the campaign held near-total visibility at the top of search. Across 21,081 ad impressions, the ad appeared above the free listings on 91.25 percent of eligible searches, and held the very first ad position on 38.46 percent of them.
| VISIBILITY METRIC | RESULT |
|---|---|
| Ad impressions | 21,081 |
| Shown above the free listings | 91.25% |
| Shown in the very top ad slot | 38.46% |
| Both channels, working together Most leads arrived as phone calls, the contacts most likely to turn into booked jobs. The 50 message leads came in at around ten dollars each, capturing homeowners who prefer to type. Layered on top of the organic map dominance, the paid campaign kept Hulver in front of homeowners on more than nine of every ten searches it entered. |
Why it worked
- Complete organic map coverage. Ranking first or second at every point on the grid means Hulver is the default local choice in Google Maps across the whole service area, before a dollar of ad spend is counted.
- Local Services Ads on top of that. The paid campaign adds a second layer of top-of-search presence and, because it is pay per lead, it charges only when a real contact comes through rather than for clicks.
- A phone-heavy, high intent lead mix. Two thirds of the leads arrived as phone calls, the contacts most likely to become booked fence jobs, at an efficient blended cost per lead.
- Consistency over the window. More than three leads a day across 45 days is a dependable pipeline the business can plan around, not a burst that fades.
Want results like these?
Fence Marketing Xperts runs local SEO for fence companies, Google Business Profile optimization, Local Services Ads and content for fence contractors across the United States.
If you have been wondering how to get fence leads without paying for clicks that never call, this is what it looks like when the map and the ads work together. We will run a free geo grid scan on your business and show you exactly where you rank today, from every corner of your service area. Not an estimate. The real map.