The best email marketing tools for fence contractors include Mailchimp, Constant Contact, Brevo, and HubSpot. These platforms offer easy-to-use templates, automation features, and CRM integration that help fence companies stay connected with customers and generate more leads.
Here is the thing about email marketing. It works. For every $1 spent on email marketing, businesses earn an average of $36 in return. That is a 3,600% ROI, making it one of the most cost-effective marketing channels for any fence company.
But with dozens of email platforms out there, how do you pick the right one? This guide breaks down the best email marketing software for fence contractors in 2026. You will learn which features matter most, how much each tool costs, and which platform best fits your business.
What Are the Best Email Marketing Tools for Small Fence Contractors?
Small fence contractors need email tools that are affordable, easy to use, and powerful enough to nurture leads. Here are the top picks for fence companies in 2026:
1. Mailchimp
Mailchimp is one of the most popular email marketing platforms for small businesses. It offers a free plan for up to 500 contacts and 1,000 emails per month. The drag-and-drop email builder makes it easy to create professional newsletters without any design skills. Paid plans start at $13 per month and include more advanced features like A/B testing and custom branding.
Best for: Fence contractors who want an all-in-one marketing solution with landing pages, social media tools, and email in one place.
2. Constant Contact
Constant Contact is built with simplicity in mind. It offers over 200 ready-to-use email templates and a straightforward editor that beginners love. The platform also includes event management tools and social media integration. Plans start at $12 per month with a 30-day free trial. One big advantage is their phone support, which many other platforms do not offer.
Best for: Fence contractors who want excellent customer support and easy-to-use templates.
3. Brevo (formerly Sendinblue)
Brevo stands out as the most budget-friendly option with professional features. The free plan allows 300 emails per day with unlimited contacts. Paid plans start at just $9 per month. Brevo also includes SMS marketing, which is great for sending appointment reminders and follow-ups to customers.
Best for: Fence contractors on a tight budget who want email and SMS marketing in one platform.
4. HubSpot
HubSpot offers a free CRM with built-in email marketing. You can send up to 2,000 emails per month to unlimited contacts on the free plan. The platform shines with its contact management and lead tracking features. Paid marketing plans start at $20 per month, but the full Marketing Hub costs more.
Best for: Fence contractors who want a powerful CRM and email tool combined.
5. MailerLite
MailerLite focuses on doing email marketing well without unnecessary complexity. The free plan covers up to 1,000 subscribers and 12,000 emails per month. The clean interface makes it perfect for fence contractors who just want to send newsletters and set up basic automations. Paid plans start at $10 per month.
Best for: Fence contractors who want a simple, clean email tool without extra bells and whistles.
Email Marketing Tools Pricing Comparison
Here is how the top email marketing platforms compare on price:
| Platform | Free Plan | Starting Price | Best Feature |
| Mailchimp | 500 contacts | $13/month | All-in-one marketing |
| Constant Contact | 30-day trial | $12/month | Phone support |
| Brevo | 300 emails/day | $9/month | Email + SMS |
| HubSpot | 2,000 emails/mo | $20/month | Built-in CRM |
| MailerLite | 1,000 contacts | $10/month | Simple interface |
What Features Should a Fence Contractor Look for in Email Marketing Software?
Not every email feature matters for fence businesses. Here are the ones that actually help you get more jobs:
Easy-to-Use Email Templates
You are running a fencing business, not a design agency. Look for platforms with pre-built templates you can customize quickly. The best tools let you add your logo, change colors, and drop in photos of your fence projects without any coding.
Automation for Lead Nurturing
Email automation is a game changer for fence contractors. Set up automatic welcome emails for new leads. Send follow-ups after quotes. Remind past customers when it is time for fence maintenance. Studies show that automated emails generate 320% more revenue than non-automated ones.
Contact Segmentation
Your email list includes different types of people. Some are hot leads ready to buy. Others are past customers. A few might be commercial clients. Segmentation lets you send the right message to the right group. Personalized emails achieve a 29% open rate compared to generic blasts.
Mobile-Friendly Design
Over 60% of emails are opened on mobile devices. If your emails look bad on phones, people will delete them. Every platform on this list creates mobile-responsive emails automatically, but always preview your designs on mobile before sending.
Reporting and Analytics
You need to know what is working. Good email tools show you open rates, click rates, and which links people click most. This data helps you improve your emails over time and understand what your customers care about.
Which Email Marketing Platforms Offer Automation for Service Businesses?
All the platforms mentioned above offer email automation tools, but they vary in power and ease of use. Here is how they compare:
Mailchimp offers customer journeys with multiple triggers and actions. You can build complex workflows based on behavior, purchases, and more. The visual workflow builder makes it easy to see your entire automation at once.
Constant Contact keeps automation simple with pre-built sequences for welcome emails, birthday messages, and re-engagement campaigns. Perfect if you want to set it and forget it.
Brevo provides automation on both email and SMS channels. You can trigger messages based on website visits, form submissions, or time delays. Great for appointment reminders.
HubSpot has the most advanced automation, but you need a paid plan to access the best features. The platform excels at lead scoring and automatically moving contacts through your sales pipeline.
Can Email Marketing Tools Integrate with CRM Systems for Contractors?
Yes, and this is important. CRM integration connects your email marketing to your customer database. When someone fills out a quote request, their info goes straight into your CRM and triggers the right email sequence.
HubSpot has the advantage here because it includes a free CRM built into the platform. Your contacts, deals, and emails all live in one place. No extra setup needed.
Mailchimp offers native integrations with popular CRMs like Salesforce and Zoho. It also includes basic CRM features for managing contacts and tracking customer interactions.
Constant Contact and Brevo connect with most major CRMs through Zapier or native integrations. If you use Jobber, ServiceTitan, or another contractor management software, check if your email tool connects with it.
What Is the Most Affordable Email Marketing Tool for Small Contractors?
If budget is your main concern, Brevo wins. Their free plan gives you 300 emails per day with unlimited contacts. That is over 9,000 emails per month at no cost. When you are ready to upgrade, paid plans start at just $9 per month.
MailerLite is another affordable option. The free plan covers 1,000 subscribers with 12,000 monthly emails. Paid plans with advanced features start at $10 per month.
For fence contractors just starting with email marketing, either of these platforms gives you professional-grade tools without breaking the bank. You can always upgrade to a more robust platform as your business grows.
How Do I Choose an Email Marketing Tool for My Fence Contracting Business?
Picking the right platform comes down to your specific needs. Ask yourself these questions:
What Is Your Budget?
If you need to start for free, go with Brevo, MailerLite, or HubSpot. If you can spend $12 to $15 per month, Constant Contact or Mailchimp open up more options. For full marketing automation, budget $50 or more per month.
How Tech-Savvy Are You?
Some platforms are easier than others. Constant Contact and MailerLite are the simplest to learn. Mailchimp falls in the middle. HubSpot offers more features but takes longer to master.
Do You Need CRM Features?
If you want email and contact management in one place, HubSpot is your best bet. If you already have a CRM you love, pick an email tool that integrates with it.
How Important Is Support?
Constant Contact offers phone support, which is rare in this space. Most other platforms rely on email and chat. If you want to talk to a real person when you have questions, that matters.
Email Marketing Best Practices for Fence Contractors
Having the right tool is only half the battle. Here is how to get results from your email marketing:
Build Your List the Right Way
Collect emails from every customer and lead. Add a signup form to your website. Offer something valuable in exchange, like a free fence maintenance guide or a discount on their first service.
Send Valuable Content
Do not just blast promotions. Share helpful tips about fence care, seasonal reminders, and project spotlights. When you provide value, people stay subscribed and think of you first when they need a fence.
Stay Consistent
Pick a schedule and stick to it. Monthly newsletters work well for most fence companies. The goal is to stay top of mind without overwhelming your subscribers. Data shows that sending emails once a month achieves the highest open rates at 28%.
Personalize When Possible
Use your subscribers’ first names. Reference their location or past projects. Personalized emails see 50% higher open rates than generic ones. Most email platforms make this easy with merge tags.
What Email Marketing Tools Work Best for Local Business Lead Nurturing?
Lead nurturing is the process of building relationships with potential customers until they are ready to buy. For fence contractors, this means staying in touch with people who requested quotes but have not booked yet.
HubSpot excels at lead nurturing because of its built-in CRM. You can see every interaction a lead has with your business, from emails opened to pages visited. This helps you send the right message at the right time.
Mailchimp also performs well with its customer journey feature. You can create automated sequences that send different emails based on how people interact with your content. If someone clicks on a wood fence link, they get wood fence content. Simple but effective.
For most fence contractors, a simple three-email nurture sequence works wonders. Send a thank you email right after someone requests a quote. Follow up three days later with social proof and testimonials. Close with a limited-time offer a week after that. This simple system can turn cold leads into booked jobs.
Final Thoughts
Email marketing remains one of the most powerful tools for fence contractors. According to a 2024 report from Constant Contact, 81% of small businesses rely on email as their primary channel for customer acquisition. With the right platform, you can nurture leads, stay connected with past customers, and generate repeat business on autopilot.
If you are just starting out, try Brevo or MailerLite for their generous free plans. If you want an all-in-one solution with CRM features, HubSpot is hard to beat. For simplicity and great support, Constant Contact delivers. And if you want the most popular choice with strong features across the board, Mailchimp remains a solid option.
The best email marketing tool is the one you will actually use. Pick one, start building your list, and send your first campaign. Your future customers are waiting to hear from you.
Need help setting up email marketing for your fence business? Fence Marketing Xperts helps fence contractors build complete marketing systems that generate leads and grow revenue. Contact us today for a free consultation.