Total map dominance near Rochester, plus 236 leads from Local Services Ads
unlimitedfencesolutions.com, the new website we designed and built for Unlimited Fence Solutions.
Fencing and fence installation | Lima and the Rochester area, New York | Website build, local SEO, Local Services Ads
Website designed and built by Fence Marketing Xperts. Rankings and campaign performance over the reporting period.
| 1.11 average Maps rankfor “wood fence company” | 100% of the service area athigh visibility | 236 leads fromLocal Services Ads | $34 blended costper lead |
The client
Unlimited Fence Solutions is a fence contractor in Lima, New York, just south of Rochester, installing fencing for homeowners and businesses across the surrounding area. The business is built on a simple promise: fencing is its legacy, quality is its guarantee.
The team had the craftsmanship. What they needed was a website that matched it, strong local rankings, and a lead channel that put them in front of homeowners ready to hire. This case study covers all three.
Result: a website built to earn work
The foundation was the website, shown at the top of this page. We designed and built it to present Unlimited Fence Solutions as the established, professional contractor it is, and to turn visitors into enquiries.
The site leads with a strong, confident brand message and a clear path to act. A schedule a booking button and the phone number sit in the header where a homeowner sees them first, financing is surfaced up front, and the services, gallery and contact pages give visitors everything they need to choose the business with confidence. Whether a homeowner arrives from an ad, a search or a referral, the site gives them a reason to get in touch and an easy way to do it.
| Why the website matters For a fence company, the website is often the first impression a homeowner forms. A clean, professional, trustworthy site is what turns the visibility from search and ads into actual booked estimates, rather than losing visitors who were not convinced. |
Result: number one across the entire service area
This is as strong as local map visibility gets. We track nine commercial fence keywords across a grid of coordinates spanning the Lima and greater Rochester service area. For the lead keyword, Unlimited Fence Solutions sits at an average rank of 1.11, and across the whole grid the business is at high visibility on 100 percent of the map. No medium, no low, nowhere it fails to appear.
Geo grid rank tracking, Unlimited Fence Solutions. Every pin is a real search from a real location.
| See it for yourself. This scan is public. Every figure on this page comes off one screen, and that screen is open to anyone. Open the rank tracking scan behind this map |
The heat map above is almost entirely green stars, which are number one rankings. Across the grid for “wood fence company”, the business holds an average rank of 1.11, meaning that at nearly every single coordinate it is ranked first. High visibility covers 100 percent of the service area. A homeowner anywhere in this market who searches for a fence company finds Unlimited Fence Solutions at the very top.
| AVERAGE GOOGLE MAPS RANK, BY KEYWORD | RANK |
|---|---|
| wood fence company | 1.11 |
| fence company | 1.15 |
| fence installation | 1.16 |
| fence repair | 1.17 |
| fence contractor | 1.18 |
| All nine tracked keywords | 1.25 |
Lower is better, and a perfect score would be 1.00. Every keyword shown averages inside the top two across the entire grid, and the nine keyword campaign average sits at 1.25. This is about as close to the ceiling as local rank tracking gets.
Result: 236 leads from Local Services Ads
On top of the organic map dominance, a Google Local Services Ads campaign turned that top-of-search presence into a large volume of leads. Local Services Ads run on a pay per lead model, sitting at the very top of Google and charging only when a real lead comes through, so the spend converts into contacts rather than clicks.
The campaign produced 236 charged leads at a blended cost of roughly 34 dollars each, weighted heavily toward phone calls, and it booked 16 appointments directly through the ad.
| LEAD TYPE | LEADS | COST PER LEAD |
|---|---|---|
| Phone calls | 187 | about $37 |
| Message leads | 33 | about $17 |
| Booked appointments | 16 | about $38 |
| Total charged leads | 236 | about $34 blended |
Google Local Services Ads account, reporting period.
| Why this lead mix is the outcome to want Nearly eight in ten of these 236 leads arrived as phone calls, the highest intent contact a contractor can get. Message leads came in at around seventeen dollars each, and sixteen homeowners booked an appointment straight from the ad, arriving as a scheduled job rather than just an enquiry. That is a large, high quality pipeline at an efficient blended cost. |
Result: near-total ad visibility at the top of search
Underneath the leads, the campaign held near-total visibility. Across 12,774 ad impressions, the ad appeared above the free search listings on 96.80 percent of eligible searches, and held the very first ad position on 36.85 percent of them.
| VISIBILITY METRIC | RESULT |
|---|---|
| Ad impressions | 12,774 |
| Shown above the free listings | 96.80% |
| Shown in the very top ad slot | 36.85% |
| Owning the top of search, organically and paid Layered on top of complete organic map dominance, the paid campaign kept Unlimited Fence Solutions above the free listings on more than nine of every ten searches it entered. Between the map and the ads, the business owns the top of the search results across its market, at the moment homeowners are looking to hire. |
Why it worked
- A website built to convert. The new site presents the business professionally and gives every visitor a clear, easy way to book or request a quote, so traffic from search and ads turns into enquiries.
- Complete organic map coverage. Ranking first or second at every point on the grid means the business is the default local choice in Google Maps across the whole service area, before a dollar of ad spend is counted.
- Local Services Ads on top of that. The paid campaign adds a second layer of top-of-search presence and, because it is pay per lead, charges only when a real contact comes through rather than for clicks.
- A high intent, phone-heavy lead mix. Nearly eight in ten leads arrived as phone calls, with sixteen appointments booked straight from the ad, at an efficient blended cost per lead.
Want results like these?
Fence Marketing Xperts builds websites, runs local SEO for fence companies and manages Google Local Services Ads for fence contractors across the United States.
If you have been wondering how to get fence leads without paying for clicks that never call, this is what it looks like when the website, the map and the ads all work together. We will run a free geo grid scan on your business and show you exactly where you rank today, from every corner of your service area. Not an estimate. The real map.