The best marketing ideas for fence contractors include Google Business Profile optimization, local SEO, pay-per-click ads, social media marketing, and getting customer reviews. These proven digital marketing strategies help fence companies get found online and turn clicks into paying customers.
If you run a fencing business, you know the struggle. Word of mouth used to be enough. Not anymore. Today, 97% of people search online when looking for local services. If your fence company does not show up, you lose the job to someone who does.
The good news? You do not need a huge budget to compete. This guide shares 10 fence marketing ideas that work right now. Each one is tested, practical, and can bring real leads to your door. Let us get into it.
1. Optimize Your Google Business Profile
Your Google Business Profile (GBP) is often the first thing people see when they search for a fence contractor. It is free to use and can bring in more calls than any other tool. According to recent data, businesses with complete profiles are 2.7 times more likely to be seen as trustworthy.
Fill Out Every Section
Do not leave anything blank. Add your business hours, phone number, service area, and a solid description. Research shows that 75% of top-ranking businesses have complete descriptions. Use keywords like “fence installation” and “fence repair” in your description, but keep it natural.
Add Photos Regularly
Profiles with photos get 42% more engagement. Upload before-and-after shots of your fence projects. Show off wood fences, vinyl fences, chain link, and any specialty work you do. Listings with more than 100 photos get significantly more calls and direction requests.
2. Focus on Local SEO
Local SEO helps your fence company show up when people search terms like “fence contractor near me” or “fence installation in [your city].” This is where most of your leads will come from.
Target Location-Based Keywords
Add your city and nearby towns to your website pages. Create service pages for each area you cover. For example, if you serve Austin and Round Rock, make a separate page for each. This tells Google exactly where you work.
Build Local Citations
Get your business listed on Yelp, Angi, HomeAdvisor, and other directories. Make sure your name, address, and phone number match everywhere. Google uses this info to verify your business. The more consistent your listings are, the better you rank.
3. Get More Customer Reviews
Reviews are gold for fence contractors. Google says that 81% of all online reviews come from its platform. More reviews mean more trust and better rankings.
Ask at the Right Time
The best time to ask for a review is right after you finish a job. The customer is happy, the fence looks great, and they are ready to share. Send a quick text or email with a direct link to your Google review page.
Respond to Every Review
Reply to all reviews, good and bad. Thank happy customers. For negative ones, stay calm and offer to fix the problem. Research shows that businesses who write detailed responses to reviews rank higher in search results.
4. Run Pay-Per-Click Ads
PPC ads put your fence company at the top of Google results right away. You only pay when someone clicks. For fence contractors, the average cost per click ranges from $6 to $40, depending on your market.
Start with Google Ads
Target keywords like “fence installation near me” and “fence repair [your city].” Write ads that highlight what makes you different. Maybe you offer free estimates or same-week installation. Home service ads have an average conversion rate of 10.22%, which is higher than many industries.
Try Local Service Ads
Google Local Service Ads show up at the very top with a “Google Guaranteed” badge. You pay per lead, not per click. This can lower your costs and attract more serious buyers.
5. Use Social Media Marketing
Social media helps fence contractors show their work and connect with local homeowners. You do not need to be on every platform. Pick one or two and do them well.
Facebook for Local Reach
With almost 200 million users in the US, Facebook is a great place to find customers. Post project photos, share tips about fence care, and respond to comments. You can also run targeted ads to homeowners in your service area.
Instagram for Visual Impact
Instagram is perfect for showing off your best fence work. Use relevant hashtags and post consistently. Before and after photos perform especially well here.
6. Build a Website That Converts
Your website is your 24/7 salesperson. It needs to look good, load fast, and make it easy for visitors to contact you.
Make It Mobile-Friendly
Most people search on their phones. If your site does not work on mobile, you will lose leads. Phone numbers should be tap-to-call. Forms should be easy to fill out on a small screen.
Include Clear Calls to Action
Tell visitors what to do next. “Get a Free Quote” or “Call Now for Same Day Estimates” work well. Put these buttons on every page, especially at the top and bottom.
7. Start a Content Marketing Strategy
Blog posts and helpful content bring people to your site and show that you know your stuff. This is one of the most affordable marketing tactics for fence contractors.
Answer Common Questions
Write about topics your customers ask about. How long does fence installation take? What is the best fence material? How much does a privacy fence cost? These posts attract people who are ready to buy.
Use Blog Posts to Boost SEO
Each blog post is a new page that can rank on Google. Target long-tail keywords that your customers search for. Over time, this builds your online authority and brings in steady traffic.
8. Launch Email Marketing Campaigns
Email keeps you connected to past customers and new leads. It costs almost nothing and can bring repeat business and referrals.
Build Your List
Collect emails from everyone who contacts you. Offer something useful in exchange, like a free fence maintenance guide. Even a simple signup on your website works.
Send Helpful Content
Do not just send sales pitches. Share tips on fence care, seasonal reminders, and special offers. Stay top of mind so when someone needs a fence, they think of you first.
9. Create a Referral Program
Happy customers are your best salespeople. A referral program gives them a reason to spread the word about your fence company.
Offer Real Incentives
Give customers a discount, a gift card, or a cash reward for every referral that results in a job. Make the reward valuable enough to motivate action. Even $50 can work well.
Make It Easy to Refer
Give customers a simple way to share your info. A referral card, text link, or email template all work. The easier you make it, the more referrals you will get.
10. Partner with Local Businesses
Team up with businesses that serve the same customers but do not compete with you. This opens doors to new leads without spending on ads.
Connect with Landscapers and Builders
Landscapers, general contractors, and real estate agents often need fence referrals. Build relationships with them. Offer to refer customers their way, too. This creates a win-win situation.
Sponsor Local Events
Get your name out there by sponsoring community events, little league teams, or local fairs. This builds brand awareness and shows you care about your community.
How Much Should You Budget for Marketing?
Most B2C businesses invest 5-10% of their revenue into marketing. Here is a simple breakdown of where to put your money:
| Marketing Channel | Suggested Budget % |
| Google Ads (PPC) | 30-40% |
| SEO and Content | 25-35% |
| Social Media | 15-20% |
| Website and Tools | 10-15% |
How to Measure ROI for Your Marketing Campaigns
Tracking your return on investment shows which marketing channels bring the best results. Aim for at least $3 in return for every $1 you spend.
Track Key Metrics
Watch your cost per lead, conversion rate, and total jobs booked from each channel. Use call tracking software to see which ads bring in phone calls. Check your Google Business Profile insights for clicks, calls, and direction requests.
Adjust Based on Results
If PPC brings good leads, put more budget there. If social media is not working, try a different approach or shift funds elsewhere. Marketing is not set-and-forget. Test, measure, and improve.
Final Thoughts
Growing your fence company takes more than great craftsmanship. You need a solid marketing plan that puts your business in front of the right people at the right time. These 10 fence contractor marketing ideas give you a roadmap to follow.
Start with your Google Business Profile and local SEO. These are free and bring fast results. Then add paid ads and social media to expand your reach. Track everything so you know what works.
The fencing industry is growing. The U.S. fencing market is projected to reach nearly $15 billion by 2033. There is plenty of opportunity for fence contractors who market themselves well.
Ready to take your fence marketing to the next level? Fence Marketing Xperts specializes in helping fence contractors get more leads and grow their business. Contact us today for a free consultation.